Advocacy messages sent via email
Many free email providers (Google, Yahoo, AOL, and others) have DMARC (Domain-based Message Authentication, Reporting and Conformance) policies in place to prevent the delivery of fraudulent email. The good news is that receiving mail servers and sending mail servers are communicating in a joint effort to prevent phishing and spoofing. The bad news is that these policies do not allow third-party systems, such as EveryAction, to send emails from those domains.
To ensure the delivery of your supporter's advocacy email message to the intended target, we send the supporter's email from one of our Every Action domains.
For example:
- Supporter submits advocacy form using their Yahoo email address: concerned.supporter@yahoo.com
- We deliver message to target with a different domain as the From Email:
- From Email = "concerned.supporter@everyactioncustom.com" for messages to custom targets
- From Email = "concerned.supporter@everyactionadvocacy.com" for messages to all other targets
- We set the Reply-To Email address in the message headers using the email address submitted by the supporter: concerned.supporter@yahoo.com
This way, the receiving email server accepts the email and delivers it to the recipient, and the recipient can reply to the supporter by simply clicking the "Reply" button in their email client.
Additionally, you have the ability to include the supporter's email address in the advocacy message signature, so that the supporter's email address is more visible to the target.
More information about DMARC can be viewed here.
Not finding what your looking for?
- Learn how to create an Advocacy Form here