EveryAction Optimization Event: Grow Your Giving: Creating Contacts in EveryAction

Your supporters are at the heart of your mission—and their data is at the heart of EveryAction. The way you create and manage contact records directly impacts your fundraising, outreach, and engagement efforts.  

This session walks through the 4 C’s of contact creation: complete, clean, and carefully curated. In this session, we’ll cover how creating and maintaining high-quality contact records helps you: 

• Better target and segment supporters using meaningful data 
• Highlight growth in your contact lists as proof of engagement 
• Provide clear, personalized experiences for new supporters 
• Ensure donor data flows correctly into other EveryAction tools for stronger returns on outreach  

By focusing on the right processes and using EveryAction’s built-in tools, you can grow your database, strengthen relationships, and spend less time cleaning data—and more time driving change in your community.

Watch the recording: Grow Your Giving: Creating Contacts in EveryAction