Facebook tracking pixels can help you track clicks and conversions from your Facebook ads via your online forms or pages. After you receive the Facebook tracking pixel, there are two ways you can use it.
- Applying the pixel to all your forms and pages: The easiest way to apply the tracking pixel is to add it to the <head> of your Online Actions Theme. This will make it automatically a part of all new forms and pages that use that theme.
- Applying the pixel on just one form or page: You can also add the pixel directly to the HTML code for your form or page.
Step 1: Navigate to Your Form's Build Page
From the Build Page step, go to the text editor section of the page and click the Source button to display the underlying HTML code. Insert the pixel where you would like it to track the number of clicks you get on the page.
Step 2: Track Who Fills Out Your Form
To track the conversion of people who fill out the online form, open the Confirmation Page step and scroll down to the Thank You Page section. You can then insert the pixel into your Thank You page by using the Source button to display the underlying HTML as you did in the previous step.