Premiums are thank-you gifts offered to donors at specific contribution levels, encouraging larger donations while showing appreciation for support.
Step 1: Access the Premiums section
- Create or edit a contribution form in Online Actions
- On the Build Page step, scroll to the "Premiums" section
- If you don't see this section, click "Add a Section" and select "Premiums"
- The Premiums section will now appear in your form editor
Step 2: Configure Premium settings
- Enter a heading for the Premiums section (e.g., "Thank You Gifts")
- Add descriptive text explaining the premiums to donors
- Choose whether premiums are:
Optional - Donors can decline premiums
Required - All qualifying donors receive premiums
- Set shipping options if physical items are offered
Step 3: Add individual premiums
- Click "Add Premium" to create your first premium offer
- Enter the premium name (e.g., "Logo T-shirt")
- Set the minimum contribution amount required (e.g., $50)
- Add a description of the premium
- Upload an image of the premium if available
- Set any additional options like sizes or colors
- Click "Save" to add the premium
Step 4: Add multiple premiums (optional)
- Repeat Step 3 to add additional premiums at different giving levels
- Arrange premiums in order of increasing contribution amount
- Consider offering a range of premiums at different price points
- Make sure premium values comply with tax and legal requirements
Step 5: Test and publish your form
- Preview your form to see how premiums appear to donors
- Test the selection process for each premium
- Verify that premiums only become available at the correct contribution amounts
- Publish your form when ready
- Monitor which premiums are most popular to refine your offerings
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