Effective management of peer-to-peer campaigns involves monitoring progress, supporting fundraisers, and making strategic adjustments to maximize results.
Step 1: Access your peer-to-peer campaign
- Log in to EveryAction
- From the left-hand side bar, click Engagement> Communication Tools> Online Actions
- Or you can use the “Search for a page” field and type “Online Actions”.
- Find your peer-to-peer campaign in the forms list
- Click on the campaign to access management options
Step 2: Monitor campaign progress
- From the Online Actions dashboard, view basic metrics for your campaign:
Number of fundraisers
Number of donors
Total amount raised
Percentage of goal achieved
- For more detailed information, go to Report Manager and run:
The Online Activity Report
The Peer-to-Peer Campaign Report
These reports show fundraiser performance, team statistics, and donor details
Step 3: Support your fundraisers
- Communicate regularly with fundraisers:
Send encouraging emails when they reach milestones
Share fundraising tips and best practices
Provide updates on overall campaign progress
- Create resources they can use:
Sample social media posts
Email templates
Images and videos about your cause
- Consider creating a fundraiser toolkit with all these resources
Step 4: Make strategic adjustments
Based on campaign performance, consider:
- Extending the campaign deadline if needed
- Adjusting the overall fundraising goal
- Creating special challenges or matching periods
- Highlighting top performers to motivate others
- Update campaign content to address any common questions or issues
Step 5: Wrap up and acknowledge success
When the campaign ends:
- Send thank-you messages to all fundraisers and donors
- Share the final results and impact
- Recognize top performers and teams
- Gather feedback for future campaigns
- Run final reports to analyze what worked well and what could be improved
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