Integrating Google Analytics 4 (GA4) with your Online Actions forms provides valuable insights about visitor behavior and form performance.
Step 1: Set up Google Analytics 4
- Create a Google Analytics 4 property in your Google Analytics account
- Note your Measurement ID (starts with "G-")
- Set up any desired events and conversions in your GA4 property
- Ensure you have appropriate permissions to modify your Online Actions forms
Step 2: Add GA4 to your Online Actions form
- Create or edit an Online Actions form
- On the Build Page step, scroll to the "Tracking" section
- Enter your GA4 Measurement ID in the "Google Analytics" field
- The ID should be in the format "G-XXXXXXXXXX"
- Click "Save" to apply the tracking code
Step 3: Configure additional tracking options
- In the same "Tracking" section, you can enable:
Enhanced Conversion Tracking - Tracks form completion as a conversion
Enhanced E-Commerce - Tracks contribution amounts and items for contribution forms
Cross-Domain Tracking - Maintains tracking when redirecting to another domain
- Select the options that align with your analytics needs
Step 4: Use Google Tag Manager (optional)
- If you use Google Tag Manager (GTM), enter your GTM container ID
- The ID should be in the format "GTM-XXXXXXX"
- This allows more advanced tracking configurations
- You can send information from GTM to GA4 for analysis
- Use GTM to track a supporter's journey from ads to form completion
Step 5: Analyze form performance in GA4
- After publishing your form, open your GA4 property
- View standard reports to see form traffic and conversions
- Create custom reports to analyze specific metrics
Look for:
- Traffic sources driving form views
- Conversion rates by source
- User paths through your form
- Drop-off points where users abandon the form
What else do you need help with?