Impact statements are short blurbs that tie each amount to a real outcome (like “$25 = 5 meal kits”), so donors instantly see the difference their gift makes. Add 2–3 crisp lines near your amounts to boost motivation and trust—especially on mobile. It’s quick to set up and can lift conversions with zero extra steps.
Step 1: Open your form Build page
From EveryAction Home, open Online Actions. On the left-hand navigation, click Engagement> Communication Tools> Online Actions. If your left menu looks different, use Search for a page to find Online Actions. Click the “Create New Optimized Contribution Form” button or open your existing form. Then open the Build Page.
Step 2: Disable Optimized Ask
At this time, Optimized Ask can’t be used alongside Impact Statements. To add Impact Statements, turn off the Optimized Ask feature first.
Step 3: Add your Impact Statements
Add a one-sentence impact statement next to each ask amount to boost donor motivation by showing the real-world value of their gift. Every amount must include an impact statement for your changes to be saved.
Step 4: Check design & confirmation
In the Design page, ensure contrast/readability; then Preview on desktop and mobile.