Bonterra Que: Best Practices & Prompt Guide for Email Creation
 

Bonterra Que is your AI fundraising assistant, built directly into EveryAction. Powered by 10+ years of fundraising AI and benchmarks from 180,000+ nonprofits. Que helps fundraising and communications teams generate on-brand, high-impact fundraising emails with less effort.

With a simple prompt, you can create full campaign-ready drafts—for example, write an appeal for a Giving Tuesday campaign, draft a re-engagement message to lapsed donors, or prepare a follow-up for first-time givers. Que makes it easy to preview subject lines and calls-to-action, refine content in chat, and save drafts directly to Targeted Email for campaign use.

Whether you’re a Digital Marketing Specialist at a medium sized, rapidly scaling nonprofit or a Fundraising Director at a large organization, Que gives you the clarity and confidence to launch campaigns faster, while staying true to your organization’s voice.
 

Getting Started with Email Creation in Bonterra Que
 

Step 1: Open Que

From your EveryAction dashboard, click the Ask Que icon in the middle-right side of the page to launch the assistant.

Step 2: Use a Suggested Prompt or Type Your Own

To get the best results from Que’s Email Creation skill, make sure your prompt includes specific campaign or impact context — like how many people you helped, what the initiative was, or what outcome you want to highlight.

Try prompts like:

We’re launching a summer drive to boost monthly giving and support our youth programs. We’ve already enrolled 150 kids in summer activities. Can you write an appeal that highlights this and encourages donors to give monthly?

We had 73 first-time donors contribute to our spring campaign. Can you draft a follow-up email that thanks them and encourages a second gift, tying it to our upcoming community outreach event?

• We reached 250 families through our back-to-school program. Can you add that to our email draft?

Que already understands your brand voice, but it relies on the details you provide — the more specific your prompt, the more tailored and compelling your email will be.

Step 3: Review the Suggested Draft

Que returns a full email draft with subject line, pre-header, body content, and call-to-action. It explains why elements were chosen, aligning with your past successful campaigns and voice settings. You can review, edit, and refine directly in chat.

Step 4: Review Your Next Steps

Use natural language prompts in chat to adjust your email draft — and remember, the more context you give, the better the results. Try being specific about tone, length, or campaign details. For example:

• “Last year we impacted 1,000 families by providing critical healthcare services. Can you add that impact story to the email?”

Select an option to move directly into your workflow, or continue the conversation by typing a follow-up.
 

Example Use Cases for Email Creation
 

Not sure where to start? Here are common campaign scenarios where Que can help:

Prompt Guide: How to Use Que for Email Creation
 

Que helps you draft campaign-ready emails in minutes by analyzing your organization’s past communications, applying best practices, and personalizing content with your unique brand voice.
 

Try prompts like:
 

“Update this email to sound more community-driven and hopeful.”

“Can you rewrite the CTA to highlight our match deadline without sounding too pushy?”

“We just launched a campaign to plant 1,000 trees by year-end. Can you create a Giving Tuesday email that motivates supporters to give now?”

“We want to re-engage past donors who haven’t given since last spring. Can you write a warm message that invites them back and highlights what’s changed?”

“We welcomed 120 first-time donors this quarter. Can you draft a short follow-up that shows what their gift made possible and invites continued support?”

• “We’re launching a holiday drive to support shelter services. Can you write an email that encourages monthly gifts and highlights our year-end goal?”

You can expect:

• Drafted Emails including subject line, pre-header, body, and CTA.

• Contextual Relevance based on your organization’s past tone and style.

• Recommended Actions such as saving to EveryAction or refining content in-chat.

What Que Evaluates:

• Past Email Performance (tone, style, vocabulary)

• Voice of Customer (VoC) Settings (tone, cadence, vocabulary)

• Best Practice Fundraising Models (urgency, gratitude, community framing)

• Campaign Context (your prompts and strategy focus)
   

What do you want to do next? 

Interested in learning how Bonterra keeps your data safe? Read more about Bonterra's AI Responsibility and Data Security Practices here. 

Curious about how you can access Bonterra Que? Read more about accessing Bonterra Que here. 

Want to learn more about Email Creation in Bonterra Que? Read more about Email Creation here.

Ready to dive into Email Creation now? Access these ‘How do I’ articles:

• How do I create an email in Bonterra Que?

Want to learn more about Fundraising Coaching in Bonterra Que? Read more about Fundraising Coaching here. 

• Ready to dive into Fundraising Coaching now? Access these 'How do I' articles:

  • How do I use Bonterra Que for Fundraising Coaching?

  • How do I use Bonterra Que to Launch Campaigns?

  • Bonterra Que: Best Practices & Prompt Guide for Fundraising Coaching

Want to learn more about Donor Segmentation in Bonterra Que? Read more about Donor Segmentation here. 

• Ready to dive into Donor Segmentation now? Access these 'How do I' articles: 

  • How do I generate Donor Segments with Create-a-List in Bonterra Que?

  • How do I edit segments in Create-a-List after Bonterra Que?

  • Bonterra Que: Best Practices & Prompt Guide for Donor Segmentation