Feature Overview: EveryAction’s Donor Segmentation
Donor Segmentation with Que
Bonterra Que’s donor segmentation skill helps fundraisers generate strategic, ready-to-use donor lists using built-in DonorTrends models — no complex queries required. Drawing on predictive analytics and historical giving behavior, Que suggests high-potential audiences for campaigns like lapsed donor reactivation or sustainer recruitment, complete with key stats like average gift and recency.
Within the chat interface, users can ask Que to “Find lapsed donors likely to return” or “Create a list of sustainer prospects,” and Que will return a previewable segment with campaign-specific recommendations. Each list includes a preview of the audience in My List and can be saved or refined using Create-a-List for full customization.
This segmentation functionality is designed to eliminate technical bottlenecks, accelerate campaign execution, and help teams reach the right supporters with less effort — especially during time-sensitive fundraising windows.
What can Donor Segmentation with Que do for you?
Bonterra Que’s Donor Segmentation skill helps Marcus, a Major Gifts Associate at a national education nonprofit, find donors worth prioritizing for outreach. With the quarter ending soon, Marcus opens Que and types: “Can you help me find donors who might be ready to give more?”
Que responds with a pre-built segment of mid-level donors who gave multiple times this year and are likely to upgrade. It shows key stats like segment size, average gift, and lifetime value, and explains why these donors are a smart focus. Que then asks: “Want to preview or edit this list before saving it?” Marcus removes a few names already in stewardship, saves the segment, and is ready for his next round of outreach — no spreadsheets or complex filters needed.
Key Features at a Glance
| Feature | Description | Suggested Prompts |
|---|---|---|
| Donor Segmentation | Generate strategic, ready-to-use donor segments with built-in DonorTrends models - no queries needed. Save and use them instantly for emails, reporting, and outreach. |
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What do you want to do next?
Interested in learning how Bonterra keeps your data safe? Read more about Bonterra's AI Responsibility and Data Security Practices here.
Curious about how you can access Bonterra Que? Read more about accessing Bonterra Que here.
Ready to dive into Donor Segmentation now? Access these 'How do I' articles:
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How do I generate Donor Segments with Create-a-List in Bonterra Que?
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Bonterra Que: Best Practices & Prompt Guide for Donor Segmentation
Want to learn more about Fundraising Coaching in Bonterra Que? Read more about Fundraising Coaching here.
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Ready to dive into Fundraising Coaching now? Access these 'How do I' articles:
Want to learn more about Email Creation in Bonterra Que? Read more about Email Creation here.
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Ready to dive into Email Creation now? Access these ‘How do I’ articles:
Want to learn more about Formbuilder in Bonterra Que? Read more about Formbuilder here.
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Not what you are looking for? Return to Understanding Bonterra Que here.