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Feature Overview: EveryAction's Email Creation

Email Creation with Que
 

Bonterra Que’s Email Creation skill helps fundraisers quickly draft polished, on-brand fundraising emails without starting from scratch. Instead of spending hours writing and editing, Que generates ready-to-use drafts that match your organization’s voice and tone while following proven fundraising best practices.

Using the chat interface, you can ask Que to write an urgent Giving Tuesday appeal or a re-engagement message for lapsed donors, and it will produce a complete email — including subject line, preheader, body content, and CTA. You can edit drafts in real time, track versions, and save them directly to EveryAction, helping teams create stronger, more consistent communications and speed up campaign delivery.
 

What can Email Creation with Que do for you?
 

Bonterra Que’s Email Creation skill helps Elena, a Digital Campaigns Associate at an environmental nonprofit, move quickly when deadlines are tight. Preparing for a 48-hour match campaign, she opens Que and types: “We just secured a 48-hour match to support our clean water program. Can you write an urgent, hopeful appeal for our email list?”

Que replies with a full draft — subject line, preheader, and body copy — styled in her organization’s tone and based on previous campaign patterns. When Elena asks for a more energetic tone, Que updates the copy instantly. She makes one final tweak to the CTA and saves the polished version to her email workspace.

Que uses the insights from your prompt to shape each draft and will ask follow-up questions if more context is needed — like your campaign goals, target audience, or impact story. The more detail you share, the more tailored and compelling your email will be.
 

Key Features at a Glance
 

Feature Description Suggested Prompts
Email Creation Craft compelling email drafts instantaneously based on your specific campaign strategy and in your organization's specific voice based on your email history. 

  • We had 85 first-time donors give during our spring campaign. Can you create a follow-up email that thanks them and encourages a second gift by sharing what their first donation helped make possible?

  • We secured a 48-hour match for Giving Tuesday to support our clean water initiative. Can you draft an urgent, action-oriented email that explains the match and encourages donors to give before the deadline?

 

What do you want to do next?
 

Interested in learning how Bonterra keeps your data safe? Read more about Bonterra's AI Responsibility and Data Security Practices here. 

Curious about how you can access Bonterra Que? Read more about accessing Bonterra Que here. 

Ready to dive into Email Creation now? Access these ‘How do I’ articles:

Want to learn more about Fundraising Coaching in Bonterra Que? Read more about Fundraising Coaching here. 

Want to learn more about Donor Segmentation in Bonterra Que? Read more about Donor Segmentation here. 

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