Que: Best Practices & Prompt Guide for Donation Form Creation
Que: Best Practices & Prompt Guide for Donation Form Creation
Que is your AI fundraising assistant, built directly into EveryAction. Powered by 10+ years of fundraising AI and performance benchmarks across thousands of campaigns, Que helps teams create high-converting, mission-aligned Optimized Contribution Forms with less effort.
With a simple prompt, you can create modern, mobile-optimized forms — launch a donation page for a new campaign, tailor a form to lapsed donors, or emphasize recurring giving for sustainers — all based on best practice defaults. You can now complete the full form creation workflow entirely within Que: uploading images, customizing confirmation emails, adding tracking codes, and publishing, without ever leaving the chat.
Whether you're a Development Associate at a growing nonprofit or a Digital Director at an enterprise organization, Donation Form Creation gives you the speed and flexibility to publish forms that convert, without needing a designer or dev team.
Getting Started with Donation Form Creation in Que
For a step-by-step guide on how to use Que for Donation Form Creation, check out the article here.
Example Use Cases for Donation Form Creation
| Scenario | How Que Helps | Example Prompts |
|---|---|---|
| Monthly Giving Launch | Creates default recurring options, adds donor-friendly messaging, and upsell logic. | We're running a monthly giving push. Build a form with $10, $25, $50, $75, and $100 one-time defaults and $5, $10, $15, $30, $50 monthly defaults. Make monthly the default frequency. |
| Campaign with a Goal | Generates a progress-bar-enabled form that builds urgency around a specific fundraising target. | Create a donation form for our wetlands emergency campaign. We need to raise $3,000 in 3 days. Add a progress bar and use urgent but hopeful messaging. |
| Lapsed Donor Campaign | Emphasizes impact, uses warm re-engagement copy, and highlights familiar branding. | Create a one-time gift form for donors who haven’t given in a year. Make it about returning to the mission. |
| First-Time Donor Appeal | Keeps layout simple, adds testimonials or proof of impact, and sets lower ask tiers. | Create a welcoming form for new donors. Use $15, $30, $45, $60, and $75 as defaults. |
| Tracked Campaign Launch | Applies source and activist codes to ensure clean attribution across channels. | Just select your source codes and activist codes from the dropdown box, then select Done. |
Prompt Guide: How to Use Que for Donation Form Creation
Que helps you build effective donation forms in minutes by combining best practices with your org’s historical patterns.
Try prompts like:
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This form is for lapsed donors (12+ months). Focus the message on rekindling their connection to our cause.
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Change the default amount option to be $75 instead.
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Design a first-time donor form with suggested amounts of $15, $30, $45, $60, and $75. Make it warm and welcoming.
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Change the colors of my form to #F26419 and #F6AE2D.
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Change the colors of my form to light blue and green.
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This is for major donors. Increase default asks to $500, $1,000, $1500, $2000. and $2,500 and remove monthly.
You can expect:
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Campaign Relevance based on your prompts
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Smart Defaults pulled from EveryAction and Bonterra-wide best practices
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Edit Control via Que chat or manual switch to Online Actions
What do you want to do next?
Interested in learning how Bonterra keeps your data safe? Read more about Bonterra's AI Responsibility and Data Security Practices here.
Ready to dive into Formbuilder now? Access these ‘How do I’ articles:
Want to learn more about Que Skills? Check out the Que Skill Index here.
Not what you are looking for? Return to Understanding Bonterra Que here.
How do I create a donation form using Bonterra Que? | What prompts should I use to build an optimized form in EveryAction? | How does Formbuilder in Bonterra Que work? | How do I customize ask amounts on a Que donation form? | How do I add monthly giving to a donation form in EveryAction? | How do I edit a donation form using chat in Bonterra Que? | Where do I find forms created with Que in Online Actions?