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How to: Create a MiniVAN Campaign

  • January 21, 2025
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MiniVAN Campaigns help you manage the information your canvassers see in the app, like your script, format and contact type.
 

Getting started

Open MiniVAN Campaigns on the Sidebar. If your organization has created MiniVAN Campaigns before, they will appear on this page and can be edited by clicking the campaign name.

To create a campaign, find Add New MiniVAN Campaign on the upper right of your list page.

Add New MiniVAN Campaign is highlighted on page

The options available on the Campaign Details page will depend on what database you are in and what packages your committee has purchased.
 

Adding a MiniVAN format

Your MiniVAN format determines what information about your contacts is available to canvassers in the MiniVAN app. You may choose the Default Format or one that you have created. If you are creating a campaign for workplace organizing, select a format that includes information in the Job Fields section.

Read more about MiniVAN formats

details section of the campaign page
 

Selecting your script

Your script is a roadmap for canvassers to follow during conversations on doors or on the phone. Select your preferred script and up to four alternatives. This includes the option to select alternative scripts based on a target's subgroups so that your canvassers have language appropriate for each group.

Read more about scripts

adding campaign details like script
 

Enabling auto-sync

Auto-sync is engaged by default. When you first open your canvassing list in MiniVAN, you should see a message that Auto-sync is on. This saves you from having to review and manually sync data to VAN after your canvass is over.

Auto-sync is on message in app

Canvass results will be added to your database automatically as long as your canvassers have an active data connection. Even if a canvasser loses connection or works with a wifi-enabled device, the app will save results and automatically send them to the database after a connection is restored.

Canvassers can manually sync their data in MiniVAN as well, using the sync icon in the right-hand corner or the Menu at the bottom. Discuss best practices before your canvass launches so that canvassers sync their data before they finish for the day.
 

Adding more advanced options

Depending on your package, you may have access to this accountability tool, which shows you the location, progress, and effectiveness of each canvasser in real-time.
Read more about MiniVAN Manager
 

Online Actions help you reach your fundraising and advocacy goals by providing an easy way for your supporters to donate or take action immediately. Depending on your My Campaign or EveryAction account package, you may have the option to link to a form created in Online Actions and it will appear below your script in MiniVAN.
Read more about creating Online Actions forms


options in the advanced section
 

Shifting volunteers with Mobilize

If you’re a Mobilize client, you can help your volunteers re-shift at the end of their canvass by linking to a Mobilize event when you create your MiniVAN campaign.

The Mobilize step allows you to add a mobilize URL. Only Mobilize URLs can be entered, but your link can be a specific event or a list of events.

Enter a Mobilize campaign link

If you are not a Mobilize client, you can skip this step.

Read more about MiniVAN and Mobilize

At the end of a canvass, your volunteers will be prompted to sign up for their next shift within the app.

Screenshot of MiniVAN interface, re-shift at the end of your canvass
 

To track volunteer signups coming from MiniVAN, you can use the MiniVANCampaignID as an analytics tag in your Mobilize Dashboard.

 

Enabling committee sharing

If you have a multi-committee setup, you can share your MiniVAN campaigns to any of the committees you have access to.
multi-committee selector


Setting Jobs Parameters

Enable Jobs Editing on MiniVAN to allow your canvassers to add and edit jobs in MiniVAN while they canvass.

If you add a MiniVAN Format with Job Fields engaged, a jobs section will appear after Script Details. Limit jobs by termination status and by employer. If there are more than 100 employers in your list, you will further limit the campaign to only those employers you are working with.
Read more about using MiniVAN Jobs for workplace organizing
adding jobs info to your campaign

Using your data

You can use your MiniVAN campaign for searching or for filtering your reports.

During your campaign, you can filter your reports to track your progress and analyze the data you collect based on your campaigns. You can also find out how successful your efforts were and who might respond well to future outreach by analyzing the data your canvassers collected for each campaign using the searching feature of Create a List.

Read more about searching and reporting on your MiniVAN canvass results