Bonterra News February 2026 | EveryAction
FEATURED
AI Built for Good Summit
Thursday, March 12th, 2026
12pm ET - 3:30pm ET
The social good sector stands at a crossroads: the promise of efficiency meets the responsibility of equity. As AI reshapes fundraising and grantmaking, leaders are asking an urgent question:
"How do we move faster without sacrificing trust, transparency, and human judgment?"
Join Bonterra’s flagship virtual conference to explore what responsible, human-led AI looks like in practice and how to apply it with confidence.
Advanced Support Consultant Spotlight:
Reactivating Lapsed Donors with Focus
by Peter R., Advanced Support Consultant
Lapsed donors are often treated as one large segment — but a donor who gave 11 months ago is very different from someone who hasn’t given in three years. The most successful reactivation work I’ve seen starts with clear segmentation and simple execution.
Here are a few approaches that consistently perform well:
- Define your lapse tiers.
Create saved searches based on last contribution date (e.g., 9–15 months, 16–36 months, 3+ years). Each group should receive different messaging and cadence.
- Prioritize by likelihood.
Use DonorTrends or Bonterra Que to identify which previously engaged donors are most likely to return. Focus effort where probability is strongest.
- Check engagement before asking.
Supporters who have opened or clicked recently—but haven’t given—often respond well to a short, direct reactivation message.
- Keep the ask simple.
Reference their past support, include one clear call-to-action, and align suggested amounts with their previous gift. Enable recurring upsell to capture monthly conversions.
Protect the experience.
Use real-time suppression to remove anyone who donates once the campaign begins and apply frequency caps to avoid fatigue.
Lapsed donor reactivation doesn’t require complex automation—just clean segmentation, thoughtful suppression, and a focused message.
If you’d like help building a reactivation framework in EveryAction, our Advanced Support Consulting team can configure the searches, safeguards, and reporting with you in a single working session.
Book time with our ASC team here.
WHAT’S NEW
ICYMI - Updated Access to Bonterra Que
We’ve updated how you use Bonterra Que!
If you’ve purchased Que Intelligence:
You have full access, with no monthly limits and no need to focus on managing your credits. You’ll be able to keep using Que across your workflows without restriction.
If you have not purchased Que Intelligence:
You can still use Que. Every user in your organization will receive a monthly allowance of free credits, which refresh every month. Credits are then used when Que completes work for you, like building a donor segment or drafting an email.
Learn more here.
Supercharge Donor Relationships With Que
With the new Donor Stewardship skill, Que provides a concise, two-sentence summary of a donor’s current status and clear recommendations for next steps — based on your data and Bonterra’s predictive AI models.
By highlighting timely insights and suggested actions, this skill helps teams prioritize the right outreach at the right moment, strengthening donor relationships and increasing retention and lifetime giving.
Learn more here.
New Homepage Customization Available
As a part of our updated and enhanced homepage, we’ve added the ability for multi-committee users to customize their EveryAction homepage - and keep those customizations consistent across all of their committees.
Learn more about the enhanced homepage experience here.
Updated Process for Submitting Comments to Regulations.gov
In August 2025, the U.S. General Services Administration disabled the API that enabled direct comment submission to Regulations.gov. To ensure supporters can still take action, we’ve introduced a seamless workaround that guides them to manually submit their comments after completing an Advocacy form.
No additional setup is required—everything works the same, with updated confirmation page and email language to walk supporters through the final step.
Learn more about this process update here.
New "Favorites" for Contact Details
We've created a new "Favorites" section at the top of each Contact Details page, making it easier for you to customize and reorder your favorite sections and create a personalized, ideal view.
Learn more here.
Phones Data Model Update
We've made some changes to our Phones Data Model across web, mobile, forms, reports, call sheets, and imports - so your phone data behaves more consistently wherever you interact with it.
Some highlights from this change include the standardization of the "phone type" label and updates to call sheets to match some updated naming conventions for both clarity and consistency.
Learn more here.
WHAT’S COMING
Experience an Easier, More Secure Login in 2026
We’re excited to announce that soon, you’ll enjoy a faster, smoother, and more reliable login for all of your Bonterra tools - including EveryAction!
In the coming months, we’ll replace your existing login page with a new experience that keeps your current credentials, adds built-in security enhancements to protect your organization and donor data, and makes it even easier to access the EveryAction platform you know and love - plus new fundraising tools to come!
EVENTS & TRAINING
Level Up With Bonterra Certification
With Bonterra Certification, you can sharpen your skills, validate your expertise, and stand out as a go-to leader within your organization. Certification isn’t just about earning a badge — it’s about building confidence, discovering new efficiencies, and unlocking the full potential of your software so you can drive even stronger results.
Your journey starts in Bonterra Central, your dynamic hub for learning, collaboration, and growth. Inside, you’ll find the certification courses along with a vibrant community of fundraising and engagement professionals who are sharing best practices, troubleshooting challenges, and exchanging fresh ideas every day. Whether you’re looking for step-by-step guidance, strategic inspiration, or peer support, it’s all at your fingertips.
Don’t just use Bonterra - master it. Learn more about Bonterra certifications here.
EveryAction: Product Updates
Thursday, March 5th at 2:30pm ET
Register here.
Join us for our monthly product updates session, where we’ll highlight our newest product releases and provide an opportunity to not only answer your questions live - but provide you with a real-time demonstration of these changes so you can jump right in and see what’s new.
EA Que Skills Lab
Friday, March 27th at 1pm ET
Register here.
Welcome to the Que Skills Lab, where learning gets practical! This interactive webinar is built for people who want to roll up their sleeves and practice new Que skills, not just hear about them. Expect real scenarios, guided exercises, expert insights you can put to work right away, and a live Q&A to ask any of your Que questions.
Whether you’re looking to strengthen your approach, solve current challenges, or level up your impact, the Que Skills Lab is your space to experiment, learn, and grow!
IMPORTANT DATES
Upcoming Office Closures
- Monday, March 9, 2026 - Labour Day (AU)
Monthly Maintenance
- Saturday, March 21st, 2026 6am ET - 7am ET
- Sunday, March 22nd, 2026 6am ET - 7am ET
- Monday, March 23rd, 2026 6am ET - 7am ET
- Saturday, April 18th, 2026 6am ET - 7am ET
- Sunday, April 19th, 2026 6am ET - 7am ET
- Monday, April 20th, 2026 6am - 7am ET
During this time users may encounter intermittent errors. Users are recommended to try their operation again or wait until the completion of the maintenance window.
Please visit the Bonterra Status Page to view all upcoming scheduled maintenance windows