How do I track Click-to-Call advocacy actions?

Bonterra Advocacy provides detailed reporting on your Click-to-Call campaigns. 

• Access your Advocacy Report 

  1. Navigate to your reporting section 

  2. Select the Advocacy Report option 

• Add Click-to-Call specific columns 

  1. Click "Edit Columns" 

  2. Add "Call Duration" to see how long supporters spent on each call 

  3. Add "Call Status" to view the outcome of each call attempt 

• Understand Call Status outcomes 

  1. "Call completed" - Connected to target/staff or voicemail 

  2. "Target's phone was busy" 

  3. "Target did not answer" 

  4. "Target's phone number was invalid" 

  5. "Supporter hung up before connection" 

  6. "Supporter's phone was busy" (no charge) 

  7. "Supporter did not answer" (no charge) 

  8. "Supporter's phone number was invalid" (no charge) 

• Track billing minutes 

  1. For billing purposes, access your Online Activity Report 

  2. Use Edit Columns to add "Billed Click-to-Call Duration" 

  3. Note: This total includes time spent listening to your recording, connection time, and conversation time 

• Export or analyze your data 

  1. Use the reporting tools to evaluate campaign effectiveness 

  2. Contact Support for questions about billing or call duration details