Understanding retry attempts helps you assess message persistence and deliverability challenges.
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Add the Delivery Attempts column
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Select this column from Message Details in Edit Columns
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This shows how many tries were needed to reach the final delivery status
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Understand when attempts are tracked
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Delivery Attempts are only shown for the Form/Email channel
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The column remains blank for Twitter or Click-to-Call channels
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Learn the retry schedules for different delivery types
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Contact Form: System retries every 4 hours for up to 7 days (43 attempts maximum)
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Retries often succeed when target websites recover from traffic spikes or maintenance
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Sometimes requires updates to match changes in the target's form structure
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- Email: System retries every 4 hours for up to 4 days (7 attempts maximum)
- Triggered when the target's email server indicates it's too busy (typically after 12-hour initial delay)
- Fax: System retries every 4 hours for up to 4 days (25 attempts maximum)
- Triggered when receiving "Busy" or "No Answer" responses
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Understand fallback logic
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If API or Contact Form delivery fails after multiple attempts, system tries Email or Fax if available
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Delivery Attempts shows only the number of attempts for the final delivery type used
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Use attempt data to identify problem areas
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High numbers of attempts may indicate technical issues with specific targets
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Consistent need for multiple attempts across campaigns suggests systemic problems
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