Overview
The Optimized Contribution Form (OCF) helps you raise more funds through a modern, intuitive donor experience. Built-in best practices make setup fast and effective—no coding or expertise required.
Each OCF is designed to boost conversion rates and average gift size, reduce setup time, and give donors a flexible, mobile-friendly giving experience. You can also keep supporters on your website by embedding forms directly into your pages.
Key features
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Modern and mobile friendly design
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Best practice default configurations
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Recurring Upsell invites one-time donors to upgrade to monthly giving at checkout.
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Cart Abandonment Nudges capture email addresses and remind donors to complete their gift later.
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Impact Statements show donors how their contributions make a real difference.
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Modal Form Placement allows you to display a donation pop-up on any webpage without redirecting visitors.
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Flexible Payment Options include credit card, ACH, Apple Pay, Google Pay, PayPal/Venmo, and FastAction one-click giving.
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Optimized Ask automatically recommends the best donation amounts for each donor.
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Security and Compliance are built in, with PCI protection through VGS and fraud prevention through MaxMind.
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Supported Gateways: Bonterra Payments and Paragon.
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Progress Bar displays fundraising progress toward a goal directly on the form.
Notes:
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Only one payment gateway can be enabled per form.
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Some Optimized Contribution Form features display automatically on the donor-facing form and do not require configuration.
Getting started
Optimized Contribution Forms are streamlined, mobile-first donation pages that are quick to publish and easy for supporters to complete. You’ll create forms in four steps—Basics → Build Page → Design → Confirmation.
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Basics: name and essentials (you can also publish here).
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Build Page: amounts, frequency, Optimized Ask, Recurring Upsell, etc.
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Design: header/background and a small, accessible color set (limited by design).
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Confirmation: Cart-Abandonment, thank-you screen, receipt content; Preview end-to-end before publishing.
Navigation
From EveryAction Home, open Online Actions. On the left-hand navigation, click Engagement> Communication Tools> Online Actions. If your left menu looks different, use Search for a page to find Online Actions. Click the “Create New Optimized Contribution Form” button.
Not quite what you were searching for?
- Navigate back to the Optimized Contributions Resource Index.
Looking for training?
Explore this feature at your own pace - join a live training session or watch a recorded webinar by clicking the link below.
How do I understand the optimized contribution form? | How does optimized contribution form work in EveryAction? | Why can't I understand the optimized contribution form? | Where do I understand the optimized contribution form in EveryAction? | What is optimized contribution form in EveryAction? | How to understand the optimized contribution form? | Can I understand the optimized contribution form in EveryAction?
