How do I create a Digital Ad Plan?

Introduction 

Creating a Digital Ad Plan helps you organize your digital advertising efforts and track their effectiveness over time. 

Step 1: Access the Direct Response Plans page 

1. Search for "Direct Response Plans" in the Sidebar 

2. Open the plan list page 

3. Click "Create A Plan" at the top of the page 

Step 2: Enter basic information 

1. Fill in the required fields: 

1. Plan Name: Create a descriptive name for your ad plan 

2. Type: Select "Digital Ad" 

3. Start Date: When your ad campaign will begin 

4. End Date: When your campaign will conclude 

2. Complete any other optional fields as needed 

3. Click "Create" to continue adding details 

Step 3: Add campaign details 

1. In the Details step, associate your plan with a specific campaign if applicable 

2. Enter your budgeted cost for the ad campaign 

3. Specify which platform you'll be using (Google Ads, Facebook, etc.) 

4. Add information about the creative used for the ad 

5. Include any additional notes about the campaign 

Step 4: Review and finish 

1. Not quite what you were searching for?

   • Navigate back to the Digital Ads Resource Index.

   Understanding Digital Ad Plans 

   How do I define my ad audience? 

   How do I export my audience to advertising platforms? 

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