How do I create Facebook Ad Audiences?
Introduction
Creating a Facebook ad audience allows you to target specific contacts or find similar users for your advertising campaigns.
Step 1: Access audience creation
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Open Ad Audiences from the Sidebar
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Select "Create ad audience"
OR
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From My List page, save a search using the "Advertising" link
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Select "Create Ad Audience"
Step 2: Choose your audience source
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Select from pre-configured recommended audiences
OR
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Choose one of your own saved searches
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If selecting a saved search, confirm it's the one you want to use
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You can edit the search or switch to a different source if needed
Step 3: Configure your audience
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Add a name and description for your audience
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Optional: Add an exclusion (saved list or saved search) to fine-tune your audience
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Click "Update count" to verify your audience size
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Ensure your audience contains more than 20 contacts (Facebook requirement)
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If your audience is too small, adjust your search parameters
Step 4: Set up sync options
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Choose which connected Facebook Ad Account to use
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Select the audience type:
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Targeting: Shows ads directly to your contacts
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Lookalike: Finds similar Facebook users
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Suppression: Excludes these contacts from seeing ads
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Set an expiration date for the audience
Step 5: Complete the process
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Accept the Terms and Conditions
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Click "Start Syncing to Facebook"
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Your audience will begin syncing and update automatically each evening
What else do you need help with? Understanding Facebook Ad Audiences How do I use different audience types? How do I track Facebook ad performance?
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