Introduction
Defining your ad audience helps you target the right people with your digital advertising campaigns and track results effectively.
Step 1: Access the audience section
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Navigate to the second step of your Digital Ad Plan setup
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You'll see options to create or select a saved search to define your audience
Step 2: Select or create your audience
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Choose an existing saved search from the dropdown
OR
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Create a new search by clicking the appropriate link
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Your search should define the contacts you want to target or use as a model
Step 3: Define how you'll use this audience
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Determine whether this audience will be used for:
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Direct targeting of existing contacts
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Creating a lookalike audience based on these contacts
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Excluding these contacts from your ad targeting
Step 4: Add exclusions (optional)
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If targeting existing supporters, consider adding an exclusion audience
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Click "Exclude a Saved Search from your Audience"
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Select contacts you don't want to see your ads (e.g., current donors for an acquisition campaign)
Step 5: Assign a source code
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Enter a unique source code that will be associated with this specific advertisement
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This code will automatically link future contributions to this Digital Ad Plan
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For acquisition campaigns, this will serve as the Origin Source Code for new contacts
Step 6: Confirm your audience size
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Click "Update Counts" to verify your audience size
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Review the total number of contacts in your defined audience
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Ensure it meets the minimum requirements of your advertising platform
What else do you need help with?
Understanding Digital Ad Plans