How do I manage existing Facebook ad audiences?

Introduction 

Managing your existing ad audiences helps ensure they remain current and effective for your advertising campaigns. 

Step 1: Access your audience list 

1. Open Ad Audiences from the Sidebar 

2. View all your existing audiences and their current status 

Step 2: Review audience details 

1. Click on any audience name to see its details 

2. Check the audience type, size, and Facebook ID 

3. Verify that the audience is syncing successfully 

4. Note the expiration date of the audience 

Step 3: Modify audience status 

1. Find the audience you want to manage 

2. Click on the action dropdown (…) next to the audience 

3. Choose from available actions: 

1. Deactivate: Temporarily pause syncing but retain the audience 

2. Delete: Permanently remove the audience from both your CRM and Facebook 

Step 4: Troubleshoot sync issues 

1. If an audience shows a failing status, check the audience size 

2. Ensure the audience contains more than 20 contacts 

3. Verify that your Facebook account connection is current (reauthenticate if needed) 

4. If using a saved search, check that the search still returns valid results 

5. If necessary, create a new audience with adjusted parameters 

What else do you need help with?  Understanding Facebook Ad Audiences  How do I create a Facebook ad audience? 

How do I reconnect my Facebook ad account?