How do I track Facebook ad performance?
Introduction
Tracking the performance of your Facebook ads helps you measure ROI and optimize future campaigns.
Step 1: Add tracking parameters to your ads
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Before creating your Facebook ad audience, create your ad on Facebook
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When setting up your ad, include links to your Online Action form, website, or landing page
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Add source codes and market codes to all links in your ads
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Example: yourform.org?source=fb_spring_campaign
Step 2: Monitor audience sync status
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Navigate to the Ad Audiences list page
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Review the status of your audiences:
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Successfully syncing
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Failing
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Inactive
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For more details on a specific audience, click on its name
Step 3: View audience details
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Open an audience to see its name and Facebook ID number
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Use this ID to help track your ad results on the Facebook platform
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Note any sync issues or warnings that may appear
Step 4: Track conversions in your CRM
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Use the Contribution Report to track donations resulting from your ads
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Use the Online Activity Report to track form completions and other actions
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Filter these reports using the source codes you added to your ad links
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Compare performance across different audiences and campaigns
What else do you need help with? Understanding Facebook Ad Audiences How do I create a Facebook ad audience?