How do I create an Eliminator File?

Overview 

Creating an Eliminator File helps ensure you're not paying to acquire contacts already in your database when running acquisition campaigns. 

Step 1: Access Create a List 

1. Navigate to Create a List in your database 

2. This will be the starting point for defining which contacts to exclude 

Step 2: Define your exclusion criteria 

1. Build a search that captures all contacts you want to exclude from vendor acquisition efforts 

2. Be as broad as possible to ensure comprehensive suppression 

3. Consider including: 

   1. All current contacts 

   2. Lapsed donors 

   3. Previous subscribers or members 

   4. Any other valuable records 

Step 3: Include special categories 

1. From the Suppressions section in Create a List: 

   1. Check "Include Deceased" to add deceased contacts 

   2. Check "Include Do Not Mail" to add contacts with mailing restrictions 

2. This ensures you won't reacquire inappropriate contacts 

Step 4: Save your search 

1. Save this search with a descriptive name 

2. This allows you to use the same criteria consistently for future eliminator files 

3. Note that the system will automatically add any contacts deleted in the past 12 months (except merged records) to your final file 

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