New Donor Acquisition Checklist
Be prepared: Update your website, social media accounts, and charity watchdog platforms (like Charity Navigator and Guidestar).
Ask your board to collect 50 emails each.
Send a message to your LinkedIn contacts.
Ask your volunteers to invite their friends.
Use email signatures to highlight opportunities to support your cause.
Host a ‘non-ask’ event to tell people about your mission.
Create an e-newsletter and subscription form on your website.
Create a list of former colleagues and constituents to reach out to.
Pitch a story to the press (locally or to journalists who write about issues relevant to your cause).
Create a petition to capture interest on sites like change.org, care2.com, and ipetitions.com.
Find organizations that align with your nonprofit to partner with in building an audience together.
Get social. Build a following and share other people’s content.
Join offline communities too.
Optimize your website to be mobile ready .
Make sharing easy in every newsletter, email, and donation page.
Launch a peer-to-peer campaign to encourage your board, volunteers, donors, and program participants to fundraise on your behalf.