Overview
DonorTrends information is visible directly on contact records, allowing you to quickly assess a donor's potential without running reports.
Step 1: Open a contact record
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Search for and open the contact record you want to view
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Look at the top of the record to see if there's an upgrade potential badge
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This badge indicates contacts that DonorTrends has identified as ready for upgrade
Step 2: Navigate to the DonorTrends section
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Go to the "All Details" section of the contact record
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Find the "DonorTrends" page section
Step 3: Review the scores
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View the score, tier, and cluster for each applicable data model
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Note that donors will only have scores for models relevant to their giving history
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Lapsed households are only scored in lapsed models
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Active households are not scored in lapsed models
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Hover over the name of any model to see more information, including:
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Who is scored by the model
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What specific outcome is predicted
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What else do you need help with?
- Understanding DonorTrends
- How do I build target lists using DonorTrends?
- How do I add DonorTrends data to reports?
