DonorTrends Overview
Getting Started
DonorTrends is an AI-powered predictive analysis tool available as an add-on package to help optimize your fundraising strategy. To access this feature, you'll need to request a demo from the Sales Team as this is not included in the standard platform offering.
Feature details
DonorTrends uses artificial intelligence to rank your donors on their likelihood to respond to specific asks across five key areas: Yearly Donor Retention/Renewal, Yearly Donor Upgrading, Sustainer Conversion/Upgrading, Lapsed Donor Reactivation, and Planned Giver Identification. The system analyzes your donor's financial household donation history, including all contributions and attributions from Donor-Advised Funds, Family/Private Foundations, and Workplace Giving. Scores update nightly to reflect the most recent giving information. Each donor receives a raw score from 0 to 1,000, with higher scores indicating greater likelihood of generating the desired outcome. These scores are then organized into tiers (1-10) and clusters (top 40%, middle 30%, bottom 30%) to help you prioritize your outreach.
Feature Navigation
Read more about working with DonorTrends:
- How do I interpret DonorTrends scoring models?
- How do I use DonorTrends for campaign segmentation?
- How do I identify top prospects with DonorTrends?
- How do I develop donor retention strategies using DonorTrends?
Tracking your Success
DonorTrends helps you measure the effectiveness of your fundraising strategies by providing predictive scores that can be used as benchmarks for your campaigns. By targeting donors based on their tier and cluster designations, you can track improvements in response rates, revenue generation, and donor retention compared to your previous non-targeted approaches.
What to Expect
In the following articles, you'll learn specific ways to leverage DonorTrends models for different types of donors and fundraising goals, enabling you to make data-driven decisions that optimize your fundraising efforts.