How do I change an email subscription status?
Every email address in EveryAction has an Email Status that determines whether it can receive Targeted Email. Follow the steps below to view or change the status for a specific email address.
Step 1: Open the contact record
Navigate to the contact’s record in EveryAction and open the All Details view.
Step 2: Open the Email section
Find the Email section on the contact record.
Step 3: View and change the status
Use the Status dropdown next to the email address to switch from one value to another.
The three possible Email Status values are:
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Subscribed — the only status that allows Targeted Email to be sent to this address. If you’re using Confirmed Opt-In, a Subscribed address must also have a Confirmation Status other than Pending or Sent - Not Confirmed to receive emails.
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Unsubscribed — opted out of receiving Targeted Email. An address becomes Unsubscribed after one hard bounce, three soft bounces, or if the contact uses the Unsubscribe link in an email. Once an address is Unsubscribed, your organization cannot change the status directly — the contact must request resubscription. See How do I resubscribe email addresses? for options.
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Not Subscribed — the contact’s information has been collected but they have not been opted into Targeted Email. Use this when you have multiple email addresses for a contact and only want one receiving emails — Not Subscribed is preferable to Unsubscribed in this case because Unsubscribed signals a permanent opt-out.
Note: You cannot use the Status dropdown to resubscribe someone who has Unsubscribed.
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How do I change a contact’s email subscription status in EveryAction? | How do I unsubscribe a contact in EveryAction? | What is the difference between Unsubscribed and Not Subscribed in EveryAction? | How do I mark an email address as Not Subscribed in EveryAction? | How do I view email status on a contact record in EveryAction? | Can I resubscribe someone from the contact record in EveryAction? | What does email status mean in EveryAction Targeted Email?