How do I troubleshoot error messages in Targeted Email?

Error Text 

Causes and Resolution 

Message contains click tracking URLs 

You likely pasted content from a previously sent email that includes click tracking links (links that start with “click.”). Replace those URLs with your intended URLs, or use Copy From Existing when creating your email instead of pasting content. 

Message contains an invalid URL 

Check your email content — especially images and links — for any URL that wouldn’t function correctly. In the Drag & Drop editor, this is commonly caused by an image URL that contains “…” . Send a test email and inspect the HTML if you can’t locate the issue, or contact support. 

An ‘end’ keyword is missing an ‘if’ conditional statement 

Your content includes an {{end}} without a matching {{if}} before it. Check for an accidentally deleted {{if}} statement or an extra {{end}}. 

An ‘elseif’ conditional statement is missing an ‘if’ or ‘end’ keyword 

Your {{elseif}} needs a {{if …}} before it and an {{end}} after it. 

An ‘if’ conditional statement is missing an ‘end’ keyword 

Your {{if}} is missing a closing {{end}}. Check your content for the missing end statement. 

A merge field is missing the end curly braces (‘}}’) 

This happens if you typed over a merge field, accidentally deleted the closing braces, or inserted line breaks inside a merge field. 

Merge field contains an unexpected character 

A character like punctuation or a space appears inside a merge field where it shouldn’t. Replace the content inside the merge field with the expected value. Example: {{Disclaimer}} should not read {{Paid for By Pepper for the People}}. 

A calculation cannot be performed on ‘{0}’ because it is not a number 

This can happen if you used made-up merge field syntax or merge field names that start with digits. 

A calculation cannot be performed on ‘{0}’ because it is not a number or is a numeric field that may be empty 

When using contribution fields: you may need to nest the field inside an {{if}} or use {{zero_if_null}}. Also caused by using incorrect merge field names (e.g., changing {{FirstName}} to {{First-Name}}). EATools and older merge field syntax are not compatible with Targeted Email. 

There is a syntax error near ‘{0}’ 

Look for: a partial merge tag (opening or closing curly braces without the other), spaces in merge field names, nested merge fields, or missing closing parentheses on macros. 

There is an unexpected character near ‘{0}’ 

Look for: markup inside a merge tag, smart quotes in merge field names, random single or double quotes in merge field names, or encoded spaces inside merge fields. 

Warning Text 

Causes and Resolution 

Per our Terms of Service and based on CAN-SPAM requirements, a legitimate physical address should be visible to the email recipient. 

The {{OrganizationAddress}} merge field is not present. If you’re including your address without the merge field, or your email is exempt from this requirement, you can send. 

[Merge Field] is present multiple times 

The merge field appears more than once in your HTML or plain text — possibly due to a theme or reusable. Remove the unintended instance or ignore if intentional. 

Your email is over 102,000 characters. Some email programs may clip your content. 

Simplify your content. In the Drag & Drop editor, use fewer rows and columns. 

SPF/DKIM Invalid 

Your SPF and DKIM records are not correctly set up. See How do I configure my DKIM or SPF for Email Deliverability? 

Using a Personal Email 

You’re using a personal domain (@gmail.com, @yahoo.com, etc.) as your From Address. Purchase your own domain for better deliverability.