How do I Create a List based on Email Activity?
Once you know how supporters have engaged with your emails, you can put that information to work. EveryAction lets you build lists of contacts based on specific email behaviors — so you can follow up with exactly the right people.
Before You Begin
- You have access to Create a List in EveryAction.
- Emails have been sent from your account.
Time estimate: 5–10 minutes
Step 1: Navigate to Create a List
Start from the EveryAction Home Page.
- From the left-hand sidebar, navigate to Create a List.
- If you don't see this option, use the Search for a page field and type Create a List.
Step 2: Use the Targeted Emails Section
In Create a List, find the Targeted Emails section. Use this to search for contacts based on specific email results.
Examples of what you can search for:
- Anyone sent an email in the last six months who did not open it
- Anyone who opened an email but did not click any links
- Anyone who clicked a link in an email within a specific date range
Step 3: Use Targeted Email Summaries (Optional)
For filtering based on timing, use the Targeted Email Summaries section. This allows you to filter contacts by the most recent date they were:
- Sent an email
- Opened an email
- Clicked a link in an email
This is useful for targeting or excluding contacts based on their recent email engagement.
Tip: You can also use this section to identify contacts in your machine open segment, making it easier to reach them through other outreach channels instead.
Step 4: Save Your List
- Review your filter criteria.
- Run the search to see your results.
- Click Save List As in My List to save your list for follow-up outreach.
Not quite what you were searching for?
- Navigate back to the Understanding Email Performance & Tracking Resource Index.
How do I create a list of contacts who didn't open my email? | How do I find supporters who never clicked my email? | How do I build a list based on email engagement? | How do I save a list in EveryAction? | How do I use Create a List to find email recipients? | How do I target contacts based on email activity? | How do I find contacts who clicked a link in my email?