Understanding Using Contribution Fields in Conditional Content
When you send a fundraising email, asking each donor for an amount that matches their giving history improves your results. EveryAction provides merge fields tied to a contact’s contribution record that you can use in your Targeted Email content.
This article explains the contribution-related merge fields available and the macros you can use to calculate, format, and compare those values.
Contribution-Related Merge Fields
You can use the following merge fields to reference a contact’s giving history in your email content:
| Merge Field | Description |
| {{HighestPreviousContributionAmount}} | Amount of the contact’s highest previous contribution (HPC) |
| {{MostRecentContributionAmount}} | Amount of the contact’s most recent contribution (MRC) |
| {{MostRecentContributionDate}} | Date the most recent contribution was made |
| {{MostRecentRecurringCommitmentAmount}} | Amount of the most recent recurring contribution |
| {{MostRecentRecurringCommitmentDate}} | Date of the most recent recurring contribution |
| {{FastActionFinalFour}} | Last 4 digits of the contact’s FastAction credit card |
| {{OneTimeOptimizedAskArray}} | A comma-delimited array of 6 one-time donation amounts |
| {{OneTimeDefaultOptimizedAskAmount}} | A single one-time Optimized Ask amount |
| {{RecurringOptimizedAskArray}} | A comma-delimited array of 6 monthly donation amounts |
| {{RecurringDefaultOptimizedAskArray}} | A single monthly Optimized Ask amount |
Common Use Cases
To ask a donor for the same amount as their most recent gift:
{{MostRecentContributionAmount}}
To include a default for contacts with no giving history:
{{MostRecentContributionAmount or ‘10’}}
To reference their last gift date:
We see it has been a while since your last gift on {{MostRecentContributionDate}}.
To ask for 10% more than their highest previous gift, with a fallback for non-donors:
{{if HighestPreviousContributionAmount}} {{format_currency(HighestPreviousContributionAmount * 1.1)}} {{else}} $10 {{end}}
Conditional Content with Contribution Fields
To show different content depending on whether a contribution is recurring:
Thank you for your generous contribution of {{format_currency(ContributionAmount)}}! {{if RecurringContribution}} Recurring contributions like this really empower our organization. {{else}} Please consider making a recurring contribution. {{end}}
Macros for Contribution Fields
The following macros help you compare, calculate, and format contribution values:
| Macro | Example | What It Does |
| greater_than | {{if MostRecentContributionAmount and greater_than(MostRecentContributionAmount,20)}} $50 {{else}} $20 {{end}} | Shows $50 if MRC > $20, otherwise $20 |
| greater_than_or_equal_to | See source for example | MRC >= defined value |
| less_than | See source for example | MRC < defined value |
| less_than_or_equal_to | See source for example | MRC <= defined value |
| equals | See source for example | MRC equals defined value |
| not_equals | See source for example | MRC does not equal defined value |
| round_nearest | {{round_nearest(MostRecentContributionAmount*1.25,5)}} | Multiplies MRC by 1.25, rounds to nearest $5 |
| min_max | {{min_max(MostRecentContributionAmount*1.25,10,100)}} | Applies minimum ($10) and maximum ($100) to calculated value |
| format_currency | {{format_currency(MostRecentContributionAmount*1.25,‘USD’)}} | Applies currency formatting. Supported: USD, CAD, EUR, GBP |
| round_currency | {{round_currency(MostRecentContributionAmount*1.25,5,10,100)}} | Combines rounding, min/max, and USD formatting in one macro. Takes 4 values: variable, round multiple, min, max |
| round_min_max | {{round_min_max(MostRecentContributionAmount*1.25,5,10,100)}} | Same as round_currency but without currency formatting — useful for passing values as query string parameters |
Note: When comparing string values (such as dates), use single quotes around the comparison value. Example: {{if MostRecentContributionDate and greater_than(MostRecentContributionDate, ‘2017-01-01’)}}
For detailed information about the round_currency and round_min_max macros, see How do I add default Reusables in the Targeted Email Classic Editor?
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How do I use contribution fields in conditional content in EveryAction? | What is the Highest Previous Contribution merge field in Targeted Email? | How do I ask donors for an amount based on their giving history in EveryAction? | How do I use the format_currency macro in Targeted Email? | How do I use round_currency in EveryAction Targeted Email? | What contribution merge fields are available in Targeted Email? | How do I add a recurring vs one-time conditional in Targeted Email?