Network for Good Que Skills Lab: Designing Mission-Driven Giving Pages

Your giving page is the last thing standing between a donor's good intention and a completed gift — don't let it be the reason they walk away.

Join us for this 1-hour hands-on session where you'll walk away with a giving page built for the season: the data insights to know what your donors actually do, Que-powered copy ready to use, and a pressure-tested page that can handle Giving Tuesday volume.

What we'll cover:
💡What makes a giving page convert: Layout, ask string logic, and the details that separate a page that completes from one that loses donors at the last step — and how to apply them in Network for Good before the season starts. 

📊 Reading your donor data before you build: Use Que to surface giving history, average gift amounts, and donor behavior from your Network for Good data — so your page reflects what your donors actually do, not what you assume.  

✍️ Building and refining with Que: Draft your page copy, impact statements, and suggested gift amounts using Que, grounded in your organization's voice and your own data. Leave with copy that's ready to use. 

✅ Testing before it counts: How to pressure-test your page before Giving Tuesday hits — what to look for, what to fix, and how to make sure your page holds up under volume. 

❓ Live Q&A: We'll close with time for your questions — come ready to ask about your own pages and data

Que is your fundraising assistant — using the data already in your system to help you build smarter, faster, and with more confidence. Read about Bonterra's Responsible AI Commitment here.