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EveryAction Events
Tue, Sep 29, 1:00 PM - 2:30 PM (EDT)

Year-End Ready with EveryAction: Build Your Campaign with Confidence

🎉Year-end is the most important fundraising season of the year, and the organizations that win it plan ahead.🎊

Join us for this 90-minute hands-on session where you'll walk away with a real year-end strategy: the data insights to know where you stand, Que-powered tools to build your campaign assets, and best practices to make this your strongest Q4 yet.

What we'll cover:

👀Reading your data: Use your year-to-date EveryAction data — retention, lapsed donors, acquisition trends — to know exactly what to prioritize heading into Q4.

⌛Year-end best practices: The right ask cadence, how to segment for maximum impact, when to lean into urgency, and how to make communications feel personal at scale.

💻Building with Que: Draft, personalize, and refine your year-end assets — email appeals, acknowledgment templates, and segmented messaging for major donors, lapsed constituents, and first-time givers.

💡Planning your sequence: Map your October–December outreach in EveryAction so donors stay engaged without burning out.

🗣Breakout session: An opportunity to chat with fellow non-profit peers to share how you will make the most of the year-end giving season.

**Que is your fundraising assistant that uses the data in your system to provide you with insights and next steps to make this year-end your best on record! Read about Bonterra's Responsible AI Commitment here.

 

Missed the live session? No problem, watch the recording here: 

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