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anna
Explorer
Nov 4, 2026 3:10 PM UTC

Customize Subject Lines on Advocacy Forms

I know you can allow supporters to customize subject lines on advocacy forms but is there any way to make sure every subject line is unique? It doesn’t seem like personalization is required to submit. 

So then I thought could you add merge fields to the subject line? Though I’m not sure how to test this without actually sending the email. 

Would this work? 

Any insights on how to require customization on advocacy form submissions would be appreciated! 

2 replies

Rebekah Eslao
Rebekah Eslao
Community Manager
Nov 5, 2026 3:24 PM UTC

Hello ​@anna - great question.

EveryAction doesn’t have a “required customization” setting, but here’s what could work: 

To encourage subject line customization: Leave a prompt in the default subject line or use generic placeholder text. That way, supporters have to write something in, or it will submit incomplete—which naturally encourages personalization. 

 

You can also test personalization with merge fields:

  1. Preview your form to see how it appears with merge fields (they’ll show as placeholders in preview)
  2. Test the form with a test contact record to see actual personalization
  3. Check how it looks for contacts with complete information AND those with missing data

For more on personalizing forms with merge fields, check out this article! 

 

Rebekah at Bonterra
    annaAuthor
    Explorer
    Nov 5, 2026 4:15 PM UTC

    Thanks Rebekah! 

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