Hi Sally!
This article outlines most of these reasons, but I do think we can work on making it a bit more clear so I flagged that to edit.
Blank — No unsubscribe method was captured. This typically applies to older records predating method tracking, or cases where the status was set without logging a specific mechanism.
Bulk Upload — The subscription status was changed to Unsubscribed via a bulk upload file using the Apply Email Address mapping option.
Global Unsubscribe — The contact reached out to Bonterra and said "Please unsubscribe [address] from all future emails.”
Hard Bounce — A permanent delivery failure (e.g., the recipient's email server reports the account no longer exists) automatically sets the address to Unsubscribed.
Self-Service Page — The contact managed their own subscription preferences through a Self-Service Portal.
Soft Bounce — Three consecutive soft bounces in a 30 day period (temporary failures, e.g., full inbox) automatically trigger an Unsubscribed status.
SPAM Complaint — The recipient marked the email as spam, and EveryAction received a complaint report back via the inbox provider's feedback loop.
Unsubscribe Page — The contact clicked the unsubscribe link in an email and submitted the standard unsubscribe form.
User Initiated — A staff user manually changed the subscription status to Unsubscribed directly on the contact record.
I’m not sure if there’s a way to report on folks who use that unsubscribe that appears in inboxes, I’m going to check with someone. I do think that those will count towards Global Unsubscribe so I’m not confident there’s a better way to track those.
