How do I use the Reactivate Lapsed Donors page?

Overview

The Reactivate Lapsed Donors page helps you understand how to bring back lapsed donors and measure the revenue impact. 

Step 1: Open the Reactivate Lapsed Donors page 

From the Fundraising Optimization Guide landing page, select the "Reactivate Lapsed Donors" opportunity. 

Step 2: Review the reactivation potential card 

See how reactivating more donors this year than last year affects your revenue. 

Step 3: Analyze your historical performance graph 

Review the four-year data on donors who gave in one fiscal year, skipped the next year, then reactivated. Filter by quarter or full year. 

Step 4: Implement action steps 

Use the action steps to sort donors by their likelihood to reactivate. With DonorTrends, you can immediately launch targeted lists for your next reactivation campaign. 

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