Overview
The Reactivate Lapsed Donors page helps you understand how to bring back lapsed donors and measure the revenue impact.
Step 1: Open the Reactivate Lapsed Donors page
From the Fundraising Optimization Guide landing page, select the "Reactivate Lapsed Donors" opportunity.
Step 2: Review the reactivation potential card
See how reactivating more donors this year than last year affects your revenue.
Step 3: Analyze your historical performance graph
Review the four-year data on donors who gave in one fiscal year, skipped the next year, then reactivated. Filter by quarter or full year.
Step 4: Implement action steps
Use the action steps to sort donors by their likelihood to reactivate. With DonorTrends, you can immediately launch targeted lists for your next reactivation campaign.
What else do you need help with?
- Understanding Fundraising Optimization Guide
- How do I use the Increase Retention page?
- How do I use the Identify Planned Givers page?