Follow these steps to test two versions of a Mobile Messaging message.
Step 1: Draft Your Variants
Create two versions of your message. Variants can differ by:
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Content (language, graphics, call to action)
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Message type (SMS or MMS)
Step 2: Select Your Audience
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Choose a Saved Search or Saved List
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Choose the percentage of your audience that will receive the B variant
Test a large enough segment to yield meaningful results.
Step 3: Select Winning Criteria
In the Selecting a winner panel, choose the criteria that will determine the winning variant.
The winner can be based on:
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Highest click rate
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Highest conversion rate
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Greatest average contribution
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Total raised
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Lowest opt-out rate
Step 4: Send the Winning Variant
The winning variant is automatically sent to the remaining contacts who did not receive the test versions.
Preview, send, and schedule your messages as you would with a standard message.
Not quite what you were searching for?
- Navigate back to the Mobile Messaging Resource Index.