Tracking Results with Mobile Messaging Overview
Mobile Messaging includes dashboard summaries and reports to help you understand how supporters are responding to your text campaigns.
From your dashboard, you can review message totals, delivery rates, clicks, conversions, and amount raised. If you need more detail, you can run Mobile Messaging-specific reports in the Report Manager.
Tracking results helps you understand what is working, where supporters are engaging, and how your outreach is performing over time.
This article explains what tracking tools are available. For step-by-step instructions, use the “How Do I?” articles below.
What This Feature Helps You Do
-
See how many messages were delivered
-
Track clicks and conversions
-
Monitor fundraising performance
-
Identify opt-outs
-
Improve deliverability using performance data
How This Feature Supports Your Work
| What the Feature Does | Why It Helps You | Real-World Volunteer Use Case |
| Displays delivery rate for sent messages | Shows how many supporters successfully received your text | A campaign manager checks whether a large reminder campaign reached most of the list |
| Tracks unique click rate | Helps you measure engagement with links | A fundraiser reviews which donation message generated the most clicks |
| Tracks conversion rate and amount raised | Connects texting efforts to real fundraising results | A development director measures how much revenue came from a text appeal |
| Shows opt-in and opt-out activity | Helps you refine list segmentation and messaging | A communications lead reviews which campaign had higher opt-outs |
| Allows grouping by message name in reports | Makes it easier to compare campaigns | A coordinator compares two event reminder messages to see which performed better |
Common Things You’ll Do with This Feature
-
View message performance on the dashboard
-
Run the Mobile Messaging Performance Report
-
Review the Opt-In/Out Report
-
Review supporter responses using the Response Report
Seeing Your Impact
From the dashboard, you can review conversion rates and amount raised aggregated each month across broadcast messages, keyword responses, and confirmation messages.
You can also review delivery rate, click rate, conversion rate, and amount raised for individual messages.
These insights help you understand how supporters are responding and guide future outreach decisions.
Is This Feature Right for Me?
This feature is helpful if:
-
You send Mobile Messaging campaigns
-
You want to measure engagement or fundraising results
-
You manage outreach performance
-
You need to monitor opt-ins and opt-outs
What Do You Need Help With?
-
How do I use the Mobile Messaging Performance Report?
-
How do I use the Opt-In/Out Report?
-
How do I use the Response Report?
What Else Do You Need Help With?
Back to Overview: Mobile Messaging.