Mobile Messaging Overview
Mobile Messaging allows you to send broadcast SMS and MMS messages to supporters who have opted in to receive texts. You can also respond to supporters individually using the Inbox.
This feature helps you reach people quickly for fundraising, events, volunteer engagement, or urgent outreach. Messages can include text, emojis, media, links, and personalized fields.
You build your audience from saved lists and searches. You can schedule messages based on time zone, insert merge fields, use Smart Links, and include Online Actions forms .
Once messages are sent, you can track results from your dashboard and reports.
Below, you’ll find task-based help for creating messages, building audiences, and replying to supporters.
What This Feature Helps You Do
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Reach supporters quickly by text
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Personalize outreach at scale
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Respond directly to incoming messages
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Track engagement and fundraising results
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Organize conversations and follow-ups
How This Feature Supports Your Work
| What the Feature Does | Why It Helps You | Real-World Volunteer Use Case |
| Send broadcast SMS or MMS | Reach many supporters instantly | A fundraiser sends a last-day donation reminder |
| Use merge fields and Smart Links | Personalize outreach | A coordinator inserts a supporter’s first name |
| Reply one-to-one in Inbox | Build stronger relationships | A volunteer confirms event attendance via text |
| Schedule follow-ups | Stay organized | A staff member sets a reminder to respond later |
Common Things You’ll Do with This Feature
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Create and send a broadcast message
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Build a Mobile Messaging audience
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Reply to incoming messages
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Mark conversations as closed
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Schedule follow-ups
What else do you need help with?
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How do I create and send a broadcast message?
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How do I build a Mobile Messaging audience?
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How do I reply to supporters in the Inbox?
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How do I manage conversation statuses?
Back to Overview: Mobile Messaging.