Unsubscription affects all newsletters

Hi Tricia,

The only way to mitigate this is by capturing your support preferences in advance and segmenting your conversations. Once someone has unsubscribed, that removes them from all communications going forward other than transactional receipts.

So I would:

1. Build a Form that confirms Full Name and Email.
2. Add a Form Field for communication preferences or type of email
3. Use checkboxes as the Field Type so someone could select one or multiple options
4. Create Groups for each of these different options
5. When someone submits your Form, add them to the appropriate Group

This will only help with contacts receiving communications going forward. If you have another way of reaching an unsubscribed contact, like text, phone, or direct mail, you can attach the Form there to see if you can get a more accurate representation of their wishes.