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How do I create a custom Unsubscribe Page?

  • July 3, 2025
  • 3 replies
  • 168 views

Happie Pingol
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Step 1: Navigate to 'Online Actions'

From your 'Main Menu', click on 'Online Actions' under the 'Engagement' tile.

 

Step 2: Click to create a new page

A new tab should open, taking you to the 'Pages' section in 'Online Actions'. Click to expand the 'Create New Page' list and select 'Unsubscribe' from the dropdown. 

 

Step 3: Customize your Unsubscribe Page

Complete the form and follow through each step of the builder to create your Unsubscribe Page.

Note: You can preview your page at any time during this process by clicking the 'Preview' button near the bottom of the page:

 

Step 3: Save or publish your page

If you need to save a draft to come back to and work on later, click the 'Save' button near the bottom of the page. If you are ready to set your page live, click the 'Publish' button on Step 4: Confirmation of the builder!

 

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3 replies

  • Bonterran
  • March 24, 2026

Clients often need to setup a custom unsubscribe page to allow granular unsubscribe using Activist Codes - Email Interests I believe - so that client’s supporters who click unsubscribe can opt to not blanket opt-out of all email and just opt-out of specific types or email like no fundraising emails or reduce volume of email like one email per month using Activist Codes to create those segments.  Please add more here on best practices or a companion help doc on this for this key reason/use case for using a custom unsubscribe page. Thanks in advance.


rachel moody
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  • Community Manager
  • April 6, 2026

Hi Mathew! Yes, what you’re describing is exactly what Customizable Unsubscribe Pages + Email Interest Activist Codes are for: giving supporters “downsubscribe” options (opt out of certain topics/streams) instead of only a global, blanket unsubscribe. This is great feedback that we will take to make this more clear. 


Rumi Matsuyama
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comment removed -- was posted to wrong page sorry