New Donor Acquisition Checklist

Use this quick checklist as you look for new ways to connect with prospective donors. 

• Be prepared: Update your website, social media accounts, and charity watchdog platforms (like Charity Navigator and Guidestar). 

• Ask your board to collect 50 emails each. 

• Send a message to your LinkedIn contacts. 

• Ask your volunteers to invite their friends. 

• Use email signatures to highlight opportunities to support your cause. 

• Host a ‘non-ask’ event to tell people about your mission. 

• Create an e-newsletter and subscription form on your website.  

• Create a list of former colleagues and constituents to reach out to. 

• Pitch a story to the press (locally or to journalists who write about issues relevant to your cause). 

• Create a petition to capture interest on sites like change.org, care2.com, and ipetitions.com. 

• Find organizations that align with your nonprofit to partner with in building an audience together. 

• Get social. Build a following and share other people’s content. 

• Join offline communities too. 

• Optimize your website to be mobile ready. 

• Make sharing easy in every newsletter, email, and donation page. 

• Launch a peer-to-peer campaign to encourage your board, volunteers, donors, and program participants to fundraise on your behalf. 

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