Best Practices and Prompt Guide for Smart Giving Form Creation

Que is your built-in AI fundraising assistant in Network for Good. With Smart Giving Form Creation, Que now builds a live, functional Smart Giving Form — not just draft copy — so you can preview, refine, and publish (or embed) a campaign in a single session. This feature is available only with Bonterra Payments.

Getting Started with Smart Giving Forms in Que

Step 1: Open Que

Click Ask Que from your Network for Good dashboard, or start from Add Campaign → Smart Giving Forms.

Step 2: Use a Suggested Prompt or Type Your Own

Try prompts like:

• "Create a giving form for our year-end appeal. Tone: inspiring and grateful."

• "Build a smart giving form for our emergency shelter fund. Goal: $25,000."

• "Suggest 5 giving form headlines that feel bold and urgent."

• "Build a gift array tied to impact for a school supplies campaign."

• "Add a progress bar and monthly giving option to this form."

Step 3: Review the Live Form and Improve Specific Sections

Because Que builds the actual Smart Giving Form (viewable in the preview panel), you can ask for changes and see them applied directly:

• "Make this shorter and more skimmable."

• "Add more emotional impact, but keep it respectful."

• "Rewrite this for a first-time donor audience."

• "Give me 3 alternatives for the call-to-action."

• "Raise the goal to $30,000 and update the progress bar."

Step 4: Connect Payments, Finalize, and Publish

Smart Giving Form Creation is available only with Bonterra Payments — confirm it's connected so the form can accept donations. Once you're happy with the preview, ask Que to publish it — as a standalone giving page or an embeddable form for your website.

Example Use Cases for Giving Page Creation

Prompt Guide & Best Practices: Smart Giving Form Creation

1. Lead with a Clear, Impact-First Opening

Donors should understand what their gift accomplishes within seconds of landing on your page. Start with impact, not organization history.

Try prompts like:

• "Create a giving form with 3 headline options and an impact-first opening paragraph."

• "Write a short, powerful opener that clearly explains what a donor's gift will do."

• "Make this introduction more focused on donor impact."

2. Keep the First Screen Simple and Skimmable

Attention spans are short. Use a strong headline, 1–2 short paragraphs, and 3–5 impact bullets.

Try prompts like:

• "Make this giving form more concise and donor-friendly."

• "Rewrite this to be more skimmable with short paragraphs and bullets."

• "Create a short and long description for this giving form."

3. Use Impact Statements Tied to Outcomes

Giving levels perform best when connected to tangible results.

Try prompts like:

• "Provide impact statements to go with my suggested donation amounts."

4. Use Personalized, Goal-Driven Giving Options

Que automatically personalizes suggested amounts per donor and can add a live progress bar showing dollars raised and percent to goal.

Try prompts like:

• "Add a progress bar to this form with my $5,000 goal."

• "Adjust the suggested amounts to raise more for repeat donors."

• "Add a monthly giving toggle."

5. Match Tone to Urgency and Audience

Your tone should reflect the campaign moment — urgent for crisis appeals, warm and hopeful for ongoing programs, bold for major initiatives.

Try prompts like:

• "Rewrite this giving form for a more grateful tone."

• "Make this feel urgent but not alarmist."

• "Create a version of this form for corporate donors."

• "Adapt this giving form for first-time donors."

6. Add a Confident, Donor-Centered Call-to-Action

A strong CTA clearly tells donors what to do and why it matters.

Try prompts like:

• "Give me 5 calls-to-action that feel urgent but not alarmist."

• "Write 3 donor-centered CTAs focused on immediate impact."

• "Strengthen the call-to-action to feel more confident and direct."

7. Extend Your Campaign Beyond the Form

After publishing, use Que's suggested next steps or ask directly:

• "Help me draft an email for our next appeal."

• "How can I improve my donor retention?"

• "What metrics should I track for this campaign?"

• "Write 3 social captions based on this giving page."

• "Condense this into a 2-sentence appeal for Instagram."

What do you want to do next?

Interested in learning how Bonterra keeps your data safe? Read more about Bonterra's AI Responsibility and Data Security Practices here.

Ready to dive into Giving Page Creation now? Access these “How do I” articles:

Want to learn more about Que Skills in Network for Good? Check out the Que Skill Index here. 

Not what you’re looking for? Navigate to Understanding Que.

How do I create a giving form in Network for Good with Que? | Can Que write giving page copy, headlines, and CTAs? | What prompts should I use for Giving Form Creation in Que? | How do I generate impact statements for a giving form? | How do I create an impact-based gift array for donors? | How do I write a high-converting Giving Tuesday giving form? | How do I draft a year-end appeal giving form faster with AI?