Understanding Que in EveryAction
Que is your AI-powered fundraising assistant, purpose-built to help midsize and enterprise nonprofits raise more, faster. Fully integrated into the EveryAction dashboard, Que is designed to coach your team, create key fundraising assets, and act across applications like Online Actions (OA) and Targeted Email (TGE).
Que is trained on your organization’s unique fundraising history and supported by anonymized benchmarks across the Bonterra network. Whether you're launching a new campaign or optimizing your recurring giving program, Que helps you move from idea to execution in minutes. No data analyst or copywriting consultant required.
Que gets smarter the more you use it. It remembers your organization, goals, role, and preferences to give more tailored recommendations over time. This memory is private, stored at the individual level, and always under your control, you can view, edit, or delete it anytime.
What can Que do for you?
Let’s see what Que can do for you through the story of Jordan, a Development Director at a midsized advocacy nonprofit. As Jordan gears up for their fall fundraising push, they turn to Que in EveryAction to refresh their campaign strategy using the Personalized Coaching skill. They open Que and type, “We just launched our fall campaign. I want to increase revenue through monthly giving. Can you help me build a strategy?” Que responds with a data-driven recommendation: re-engage one-time donors who gave in the last 12 months. It explains why this group presents a high-opportunity segment and suggests a 3-email sequence over 14 days. When Que offers to build the segment, Jordan replies, “Yes!”
Que seamlessly transitions into the Donor Segmentation skill and confirms, “I’ve created a segment of 312 one-time donors who gave in the last year, opened at least two emails, and haven’t converted to recurring. Would you like to preview or edit the list?” Jordan reviews the list, excludes recent event attendees, and saves it for use in their refreshed campaign.
In under 15 minutes, Jordan has created a strategic plan with the Personalized Coaching skill, generated a targeted segment with the Donor Segmentation skill, and is fully equipped to execute with a powerful AI assistant ready to go.
Key Features at a Glance
| Feature | Description | Suggested Prompts |
|---|---|---|
| Donor Segmentation | Generate strategic, ready-to-use donor segments with built-in DonorTrends models. No queries needed. Save and use them instantly for emails, reporting, and outreach. |
|
| Donor Stewardship | View a concise, two-sentence snapshot of a donor’s relationship with your organization, designed for fast review and meeting prep, along with an accessible summary of key relationship details. |
|
| Duplicate Management | Que's Duplicate Management skill automatically detects potential duplicate contact records in your EveryAction database, surfaces them through a clear and intuitive interface, and makes it easy to resolve them quickly, no manual searching or one-by-one record hunting required. | |
| Email Creation | Craft compelling email drafts instantaneously based on your specific campaign strategy and in your organization's specific voice based on your email history. |
|
| Smart Contribution Form Creation | Instantly generate a campaign-specific donation form with best practice defaults and personalized content in just minutes. |
|
| Fundraising Analysis | Que's Fundraising Analysis skill gives fundraisers a clearer picture of what's working, what isn't, and where to focus next, without digging through reports manually. Instead of spending time pulling data from multiple sources and trying to make sense of it, Que does the analysis for you and surfaces what matters most. |
|
| Personalized Coaching | Get data-driven, strategic guidance on where to focus next, based on proven fundraising benchmarks and your unique campaign data. |
|
| Product Support in Que | Get instant, step-by-step answers to product questions about EveryAction features, powered by Bonterra Central’s official help center documentation, right inside Que. |
|
| Workflow Automations | Que’s Workflow Automations skill helps you build an automation without starting from a blank canvas. |
|
What do you want to do next?
Interested in learning how Bonterra keeps your data safe? Read more about Bonterra's AI Responsibility and Data Security Practices here.
Curious about how you can get started in Que? Read more about getting started in Que here.
Want to learn more about Que Skills in EveryAction? Check out the Que Skill Index here.
What is Que in EveryAction? | How does Que help with fundraising? | How do I use Que to build fundraising strategy? | How do I create donor segments with Que? | How does Que use my fundraising data? | What can Que do for nonprofits? | How do I get started with Que?