I’ve started to see some strong and creative usage of Bonterra Que as teams ramp up their spring campaigns.
What stands out is how quickly teams are moving from idea to execution. Instead of drafting, building, and segmenting separately, they’re using Que to do that work directly in EveryAction, then refining from there.
For teams shaping their campaigns, prompts like “How should I structure a spring fundraising campaign?” or “Write a fundraising email for a mid-year appeal” are helping get to a solid starting point faster. When it’s time to launch, requests like “Create a giving form for our spring campaign” or “Draft an event invitation email” are speeding up execution without starting from scratch.
On the targeting side, teams are using prompts such as “What audiences can I target in my database?” and “Create a list of donors likely to upgrade their gifts” to quickly identify where to focus. There’s also been a strong focus on re-engaging donors, with prompts like “Show me my lapsed donor reactivation audience” and “Write a lapsed donor reactivation email” driving early results.
As things progress, prompts like “How is my donor file health?” are helping teams sense-check performance and make adjustments before heading into the spring.
Que is helping teams execute more quickly. Where we can support is in refining the strategy behind those outputs and making sure the right audiences and messaging are in place. We can also help connect the pieces. Taking what Que generates and turning it into a coordinated plan by aligning audiences, timing, and outreach across channels, so your spring efforts build toward stronger performance in the months ahead.
Learn more about Que:
https://community.bonterratech.com/bonterra-que-basics-102/understanding-bonterra-que-810
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