Skip to main content
Sally Heaven
Product Pro
August 26, 2026

Product idea: A/B testing in Workflow Automations

  • August 26, 2026
  • 1 reply
  • 21 views

Hi! This is an idea for Workflow Automations: adding the ability to A/B test the initial group of people who enter a Workflow Automation. (Not necessarily a Targeted Email A/B test, but analogous.)

Example: every day a few people trickle in to a workflow automation via a Saved Search. The first Action/Decision for the automation is to split the people into two equal groups and send them down different branches. Then during each branch, people receive one or more emails, and they either click/donate or they don’t. 

This would essentially allow someone to test two versions of a welcome series against each other in real time. 

Wouldn’t that be cool? 

1 reply

Product Pro
August 28, 2026

Love this!!!