If you're still running older donation forms, it may be time to look at EveryAction's Optimized Contribution Form (OCF). OCFs are modern, mobile-first donation pages built with best practices already baked in with no coding required. Features like Recurring Upsell (which invites one-time donors to upgrade to monthly giving at checkout), Cart Abandonment nudges (which capture email addresses and remind donors to complete incomplete gifts), flexible payment options including Apple Pay, Google Pay, and PayPal/Venmo, and a streamlined four-step setup make OCFs one of the fastest ways to meaningfully improve your donors' giving experience.
The good news is that optimizing your donation form experience doesn't have to be a big lift. It usually requires a fresh look.
For OCFs and Traditional Contribution Forms, Optimized Ask is one of the highest-value features to make sure you're taking advantage of. It uses predictive models to personalize suggested donation amounts for individual donors based on their giving history—so instead of showing everyone the same options, each donor sees amounts calibrated to them. When past giving data exists it uses it; when it doesn't, it applies smart defaults that fit typical donor behavior. It's toggled on by default because it reliably increases both conversion and average gift size, and you can track performance directly in your contribution reports. If you haven't verified it's active on your forms, it takes one step to check.
Your confirmation page and follow-up email are also part of the form experience, even if they don't feel like it. A generic "thank you for your gift" message is a missed opportunity. Donors who just gave are at peak engagement and a confirmation that reinforces impact, sets expectations, and invites next steps does real work for your retention numbers.
Finally, it's worth looking at where your form lives and how donors are getting to it. A well-optimized form that's hard to find, buried behind too many clicks, or only accessible from one channel is leaving results behind. Making sure your form is easy to reach—from email, social, and your website—is as important as what's on the form itself. OCFs also support modal placement, meaning you can display a giving pop-up directly on any webpage without redirecting visitors away from your site.
The bigger picture is that your donation form isn't a finished product. It's something that should evolve as your donor base grows and your campaigns get more sophisticated. Organizations that treat it that way consistently outperform those that don't.
Where we can help is in reviewing your current form setup, evaluating whether an Optimized Contribution Form is the right move for your organization, and making sure the features that drive results—like Optimized Ask—are properly configured and working for you.
Learn more about Optimized Contribution Forms: community.bonterratech.com Book time with the ASC Team: bonterratech.com/support