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Sally Heaven
Product Pro
November 14, 2025
Solved

Tell me about Suppression fields, especially Do Not Email

  • November 14, 2025
  • 11 replies
  • 179 views

I’m curious about what the Suppression flag for “Do Not Email” on the Contact Record is intended for. Is it to sync requests to not get email from an external DM/TM database, maybe? 

In working for a client investigating unsubscribes, we learned that the Do Not Email field, when checked, triggers a process to change the Email to Unsubscribed. We learned that when working to direct subscribers who wanted to re-subscribe to a Confirmed Opt-In form where they opted back in. Unfortunately, they were again unsubscribed by the automatic process. 

Since the Do Not Email flag seems to override the user choice to re-subscribe, I’m interested in learning about the history of that field, what it’s for, and why a Confirmed Opt-In doesn’t automatically remove the flag. Seems like a user proactively re-subscribing should also automatically remove this flag. 

Give me all of your lore and institutional knowledge! 

Best answer by torvic vardamis

Hey ​@Sally Heaven Great question. Short version: “Do Not Email” is a contact-level suppression that is intentionally stronger than normal unsubscribe and it predates Confirmed Opt-In. If it is checked, the system will mark all current email addresses as Unsubscribed and will do the same to any future email address that gets added (like you mentioned). That is by design so organizations can honor permanent or externally sourced do-not-contact requirements (which is something I’ve seen used before). Do Not Email is a durable, contact-level block that will override Confirmed Opt-In on purpose. Use it for permanent or compliance cases.

11 replies

Liz Ragland
First Timer
November 18, 2025

 

Totally! ​@Liz Ragland did you see my comments about how the help file for Suppressions doesn’t mention Do Not Email? 

 Yes I did see it and I have sent it along to our team for help center review!

Liz at Bonterra