Getting Started
Advocacy Target Merge Fields are accessed when creating Targeted Emails and are available to users with an Advocacy forms package. These merge fields allow you to automatically insert the names and contact information of your supporters' elected officials based on the address data in their contact records.
Feature Details
Personalizing your emails with the correct advocacy target information significantly increases engagement—personalized email messages are six times more likely to be opened, read, and responded to. By including merge fields for elected officials in your messages, you eliminate the need for supporters to look up their representatives separately, making it easier for them to take immediate action.
The system provides merge fields for various elected officials at both federal and state levels. When a supporter receives your email, the merge fields automatically populate with the correct officials based on the supporter's district information stored in their contact record. You can customize how the official's name appears, and what contact information (phone number, Twitter handle) is included alongside it.
Feature Navigation
- How do I add Advocacy Target Merge Fields to my emails?
- How do I choose the display format for officials' names?
- How do I include contact information for officials?
- How do I understand merge field syntax and output?
Tracking Your Success
While there aren't specific tracking metrics for the use of Advocacy Target Merge Fields themselves, their use can significantly improve your email's open rates and action completion rates. Monitor your email engagement statistics after implementing personalized targets to measure the impact on your advocacy campaigns.