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What is your "Why"?

  • May 28, 2026
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Rebekah Eslao
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If you caught our Connected for Good coaching session yesterday on value propositions, you probably walked away with a clearer picture of who your organization really is. 

 

During the session, our coach walked us through a "Finding Your Why" exercise—a simple but powerful way to clarify what really drives your work and sets your organization apart. Grab the worksheet below to work through it at your own pace. 

 

What's your why?  What's at the heart of what you do? We'd love to learn what drives your organization’s work forward!

 

Want to rewatch or catch up? Watch the full session to see how other nonprofits are clarifying their why's and how that shaped their value proposition