Feature Overview: EveryAction’s Donor Segmentation
Donor Segmentation with Que
Que’s Donor Segmentation skill helps fundraisers generate strategic, ready-to-use donor lists using both built-in DonorTrends models and custom natural language queries. Drawing on predictive analytics, historical giving behavior, and now real-time query interpretation, Que supports two powerful ways to build audiences:
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Pre-built, model-driven segments (e.g., lapsed donors, sustainer prospects)
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Custom segments created from plain-language prompts (e.g., giving behavior, location, activist codes, email status, and saved lists)
Within the chat interface, users can ask Que to:
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“Find lapsed donors likely to return.”
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“Show me donors who gave more than $100 this year in California.”
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"Show me people who have a subscribed email address who live in Boston."
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"Find everyone on my Major Donor Saved List but only show those who live in Boston."
Que translates these requests into structured queries, returning a previewable, ready-to-use segment with key stats like audience size, average gift, and recency. Users can review how the segment was built, refine it through follow-up prompts, or open it in Create a List for deeper customization.
What can Donor Segmentation with Que do for you?
Que’s Donor Segmentation skill helps Marcus, a Major Gifts Associate at a national education nonprofit, quickly identify donors worth prioritizing for outreach. With the quarter ending soon, Marcus opens Que and types: “Can you help me find donors who might be ready to give more?”
Que responds with a model-driven segment of mid-level donors likely to upgrade, including key stats like segment size, average gift, and lifetime value, along with an explanation of why they’re a strong audience. Marcus then refines his targeting by asking: “Only show those who gave at least $250 this year and live in New York.”
Que updates the segment in real time, showing the revised audience and clearly displaying the filters used. Marcus previews the list, removes a few names already in stewardship, and saves it for outreach. No spreadsheets. No manual filter building. Just fast, flexible segmentation.
Key Features at a Glance
| Feature | Description | Suggested Prompts |
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| Donor Segmentation | Generate strategic, ready-to-use donor segments using built-in DonorTrends models. Ideal for common fundraising goals like reactivation and upgrades. |
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| Custom Segmentation | Build ad-hoc donor segments using plain language. Que translates requests into Create a List filters across supported fields like contributions, activist codes, location, email address, and saved lists. |
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| Email Address Filters | Find segments based on a contact's email address and its attributes, such as subscription status or when the address was added. |
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| My Saved Lists Filters | Query against an existing Saved List to further refine or cross-reference your audience. |
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| Exclude Step | Build more complex queries by defining an audience and then removing a subset based on separate criteria, all in a single query. |
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| Segment Transparency and Preview | View how your segment was built, including applied filters, audience size, and key stats before using it. |
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| Iterative Refinement | Refine segments through follow-up prompts without starting over. |
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| Create a List Integration | Open segments in Create a List with filters pre-applied for advanced editing, saving, and reuse across workflows. | You will see a button to “Edit in Create a List.” |
What do you want to do next?
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Ready to dive into Donor Segmentation now? Access these ‘How do I’ articles:
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