Sending emails is only part of the picture. Understanding how your supporters respond helps you make smarter decisions, improve your outreach, and connect more effectively with donors and community members.
EveryAction gives you several ways to review how your emails are performing — from a quick snapshot on the dashboard to detailed reports and individual contact records. You can also build lists of supporters based on how they engaged (or didn't) with your emails.
You don't need to use every method at once. Start with what answers your most immediate question and explore deeper tools when you're ready.
What This Feature Helps You Do
- See how your email program is performing over time
- Find out which individual supporters opened, clicked, or unsubscribed
- Run reports to compare emails or identify trends
- Build lists to follow up with supporters based on their email activity
How Tracking Supports Your Work
| What You Can Do | Why It Helps | Real-World Use Case |
| View the email dashboard | Get a 30-day health check at a glance | A coordinator checks opens and click rates before planning the next campaign |
| Review a contact's email history | Understand how one person has engaged | A staff member looks up whether a donor opened last month's appeal |
| Run performance reports | Spot trends across all sent emails | A manager compares subject lines to see which drives more clicks |
| Create lists from email activity | Target follow-up outreach precisely | A volunteer re-engages people who were sent an email but never opened it |
Before You Get Started
If you're new to email reporting, a few background topics can help you get more from the data:
- Email performance fundamentals: Terms like open rate, bounce, and click may appear throughout. Reviewing these definitions first will help you interpret what you see.
- Apple Mail privacy protection: Apple's Mail Privacy Protection can affect open rate data for contacts using Apple devices. Understanding this will help you interpret results more accurately.
- Email deliverability best practices: Good deliverability habits improve your metrics before you even hit send.
Common Things You'll Do
- Use the Targeted Email dashboard for a quick performance overview
- Check how an individual supporter responded to emails
- Run a report to compare or analyze email results
- Build a list of supporters based on their email activity
Not quite what you were searching for?
- Navigate back to the Email Performance & Tracking Resource Index.
Looking for training?
Explore this feature at your own pace - join a live training session or watch a recorded webinar by clicking the link below.
How do I see how my emails are performing in EveryAction? | How do I track email results? | Where can I find email statistics in EveryAction? | How does email tracking work in EveryAction? | Why aren't my email stats showing up? | How do I know if my supporters are opening my emails? | What reports are available for targeted email?